The world of Lakeland website design and online marketing have gone through great strides to bring the industry as we see it today. In fact, the two industries have become so prominent nowadays that it is not uncommon to combine the two in today’s online tech-driven world.

However, for all of its benefits, there are still a few things that it gets wrong. In this case, pop-up ads are one of those things that you see a lot of but are something that you can just get rid of.

They’re disruptive, and they don’t really do a good job of whatever it is they’re supposed to do. As annoying as these are, they do work, so you need to learn how to use these properly on your Lakeland website design. Find out how here.

Why use pop-up ads?

As an online user, you are probably already very familiar with the annoyances of a pop-up ad. However, why do people still use them on their websites? The thing is, when done right, pop-up ads are a very effective form of online marketing on your website.

This is because the original pop-up ad was designed to pique a user’s interest by getting relevant ads in front of their target audience and getting their attention. Unfortunately, over the years, this has definitely been abused by a lot of online marketers because of its effectivity.

How do you make pop-up ads work?

But of course, there are ways to design a pop-up ad on your Lakeland website design without scaring off your website visitors, but how do you do this? The key here is to make sure that your pop-up ads aren’t intrusive and offer your site visitors something that they value.

One of the biggest design flaws of pop-up ads is the fact that a user could be reading a piece of content that they’re interested in, and all of a sudden, in the middle of the article, the pop-up ad comes out of nowhere.

Ideally, you want to place the ad before or after the piece, not in the middle, so that users will not be interrupted. In addition to this, you have to make sure that you’re offering something of value to your users.

It can be a first-time discount code, a piece of limited content that they can avail of, or even a limited time discount. It’s all a matter of offering something that your users will actually be interested in, as opposed to something that they would find disruptive.