A lot of first-time website owners have a lot of misconceptions about their Lakeland website design and how to run their website. One of the biggest misconceptions that these people tends to harbor is what metrics they choose to place a priority on. You will find that plenty of new website owners will care only about website traffic, and nothing else.

Of course, you already know that there is much more to website success than just website traffic. In fact, one of the most important metrics for your Lakeland website design, aside from conversions, is your site’s bounce rate. As much as possible, you want to stay away from a high bounce rate on your website. Find out what a bounce rate is and how to lower this here.

What’s a bounce rate?

Before anything else, you might be wondering what exactly a bounce rate is. For those unfamiliar with the term, a site’s bounce rate is measured when a user visits your website and exits it almost immediately without accomplishing anything on the site. They “bounce” out of your site. A high bounce rate means that more users are clicking out of your website without doing anything.

Declutter your website

One of the main causes of a high bounce rate is a slow-loading website. Users are faced with thousands of choices online every day, which makes it easy for them to look elsewhere if they are unable to find something on your website that can help them as soon as they need it. A slow-loading website frustrates many a user and will lead to a bounce. Prevent this from happening by decluttering your website and speeding it up.

Optimize your site and guide your user to a conversion

It will be hard for users to decide to stay on your website if you don’t give them a reason to stay. Because of this, your Lakeland website design should already be optimized for a conversion right from the very top of your website. As soon as a user visits your website, you need to give them a reason to proceed with your website to avoid a bounce and score a conversion.

Keep design rules in mind

Of course, none of this is going to make much of a difference if users are discouraged by your site’s visual design from the get-go. Make sure that you follow intuitive design rules when creating your site design to create pleasing navigation and visual experience for your users.