A Lakeland website design is an important marketing and branding tool for any small business.
People are visiting your website for a specific reason, and you want to make sure you answer their questions and efficiently market your products/services. If you get your website built incorrectly, you risk losing thousands of dollars that you could have made with a well-designed website.
Because of this, it’s essential to learn about some of the most common mistakes you could be making with your website design and development that could be costing you money. Here are some of them.
Not having a clear purpose or message on your website
Your website should have a clear purpose or message that is communicated to visitors as soon as they land on your site. If your website doesn’t have a clear purpose, visitors will likely become confused and leave without taking any action.
To avoid this, make sure your website has a clear purpose or message that is communicated to visitors through your website’s design, copy, and calls-to-action. Your website’s purpose could be to sell products/services, generate leads, or build brand awareness.
Failing to properly optimize your website for search engines
If you want your website to be found online, you need to make sure it is properly optimized for search engines. This means using the right keyword phrases in your content and website copy, as well as having your site structured in a way that is easy for search engine crawlers to understand.
If you don’t take the time to properly optimize your website for search engines, you’ll likely miss out on valuable traffic and leads that could be coming to your site.
Not having a responsive design
In today’s day and age, it’s essential to have a responsive design for your website. This means that your website will automatically adjust to fit the screen size of whatever device a person is using, whether it’s a desktop computer, laptop, tablet, or smartphone.
If your website isn’t responsive, you risk losing visitors who will become frustrated with trying to view your site on their mobile devices. In addition, Google now penalizes websites that aren’t mobile-friendly, so you could also be missing out on valuable search engine traffic
Making your website too complicated or cluttered
Your website should be easy to navigate and understand. If it’s too complicated or cluttered, visitors will again become frustrated and leave without taking any action.
Not tracking your results
It’s important to track the results of your website so you can see what’s working and what’s not. Without tracking your results, you won’t be able to improve your website over time and could be missing out on valuable leads and sales.
Recent Comments