One of the most features that you need to invest in for your Lakeland website design is trust features. You may be focusing on the visuals and the UI/UX of your site design, but none of this will mean anything if your users cannot trust your site enough to perform the conversion actions. It’s important to invest in your online presence by adding a few trust-enhancing features to your website. These trust features will help consumers identify trusted information, companies, and websites.
When researching a product or service, consumers often turn to online reviews, including those posted on websites like Yelp! and Google My Business. According to NPR, reviews are collected by TripAdvisor “for free” each year. On top of reviews, people want surrounding information to help them make informed decisions, including location-based data.
Trust features can help your visitors learn more about your business and provide them with the information they need to confidently move forward with a purchase or other engagement with your site.
Help users trust your Lakeland website design by incorporating the following trust features into your design:
Trust icons
Trust icons are graphics that users associate with reviews, ratings, and other pieces of trusted content that you place on your website. When integrated into your Lakeland website design, trust icons help your content gain user trust and elevate authenticity.
Trust badges
Trust badges are trust features that are earned through a verified professional association or through certifications. These trust features authenticate your Lakeland website design as a licensed and accredited business.
Trust seals
Like trust badges, trust seals are authentication tools that are earned through audits and reviews. Trust seals, such as those provided by Accredited Certification Service provide users with the assurance that your website design is a hundred percent human-friendly and spam-free.
Trust text annotations
Text annotations provide disclaimer text that disclaims liability while also encouraging user trust. These trust features are great for reminding visitors that the content provided by your website design is curated and may not be a hundred percent error-free.
When done properly, trust features can go a long way in improving your site’s metrics, as well as help boost your brand’s image. Many online users are concerned about their online safety and security nowadays because of the prevalence of online technology and how much information we put up online. By using basic trust features, you are showing your site visitors that their safety is a top priority for you.
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