The longer your web page is, the more space you can have to answer your visitors’ questions. No, these are not the questions that they verbalize or put into writing. These are the questions that are already in their minds and want answers for when they browse a Lakeland website design. Sometimes, they are aware that they are looking for answers to these questions. Most of the time, they try to find answers to questions they don’t know are at the back of their minds.
This is when it gets complicated. How are you supposed to answer questions that even your web visitors aren’t aware of? What role does your web design play in this regard?
Scrolling vs. Clicking
Web visitors will more likely scroll than click. There are two reasons for this. Scrolling is merely a continuation of what they are already doing. It’s a behavior that they follow. Clicking is a decision. You are deciding to click on a link and open another page because you want to find something. You are making a conscious effort to visit another page on that website. That part is the hardest thing to do for a web designer and developer.
Tall Page
A tall page simply means more pixels and space to engage your web visitors with. The longer your page is, the more space it provides for your content. Web visitors will keep on scrolling until they find the appropriate answer to their questions. That’s what a tall page does for your website. It provides more opportunities for you to give the information that web visitors are seeking.
If a visitor doesn’t find an answer to a question on top of the page, all he has to do is scroll down and down and down until he reaches the information he needs. Once they are satisfied, they will stop reading. The problem, of course, is when they don’t find what they need on the page. That’s when they will decide to simply close the browser and move on to where they can find the answer they need and want.
Think about it: would you cut off a customer who is asking about your products and services? No, right? You wouldn’t. It’s the same thing with Lakeland website design. You have to provide continuity in giving the information that your web visitors seek. Making them scroll down the page is so much easier than persuading them to click on a link.
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